ABOUT

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The Man

Daniel Hechter revolutionised fashion in the 60’s by making high quality, designer clothes available to everyone. Bringing high society fashion from the catwalk to the shops of Paris, he is often hailed as the inventor of ready-to wear.

After designing for French actress Brigitte Bardot, he launched his first women’s collection in 1962 quickly followed by children’s and the now, widely regarded, menswear collection.

In 1973, Daniel Hechter was the chairman of Paris Saint-Germain's management committee and hauled it into the major league. He also designed the club’s iconic jersey and provided the club's staff and players with their official suits.

In 1998, he sold his eponymous brand to Miltenberg Otto Aulbach GmbH.

When you say style... You’re speaking French.
— Daniel Hechter Advertisement 1960s

The Brand Today

In 54 years, Daniel Hechter has grown to become a global brand, stretching across 66 countries with 600 boutiques and over 2,500 point of sale outlets throughout the world.

Sleek, sophisticated and contemporary, infused with that easy elegance and savoir-faire that Parisians are renowned for, the collections are developed at the brand headquarters in Paris under the guidance of creative director Christophe Blondin-Péchabrier.

The brand recently celebrated its 25 years in the Australian fashion scene and has been managed and operated by Expedition Apparel since 2006.

1973 Photoshoot

1973 Photoshoot

Post 1960 Magazine Ad

Post 1960 Magazine Ad

Pop singer, Marianne Faithfull, models Daniel Hechter at the French Chamber of Commerce in London, England on Jan. 19, 1967

Pop singer, Marianne Faithfull, models Daniel Hechter at the French Chamber of Commerce in London, England on Jan. 19, 1967